Festivals and concerts give fans the opportunity to be part of the magic. The opportunity to be in the same room with creativity. In real time. The thrill of front row seats. The energy. The euphoria. The reverberation. It’s the loud screams of fans around the Golden Circle. The thunderous applause of fans. The vibe. But we know and understand that putting up a festival or concert costs money. That this level of magic requires resources. As the SAMPRA Development Fund, we are so proud to partner with individuals and companies who are committed to bringing the festival and concert scene to life.
The SAMPRA Development Fund can help you with funds for the following:
- venue hire;
- sound equipment rental;
- sound engineering;
- artists’ fees;
- project management; and
- marketing and promotion.
Eligibility
- South African recording artists and promoters whose projects and events are aligned with SAMPRA’s vision and strategic objectives.
- Only events hosted in South Africa will qualify for financial assistance.
- The application should be accompanied by a CK document (proof of company registration), copy of ID, and quotations from third parties that add up to your budget.
- Applications with missing information or documents will not be considered.
- Only festivals or concerts taking place from 1 June 2026 to 31 May 2027 will be considered.
- The form on the application portal will require you to populate the following elements:
- About us
- Executive Summary
- History of previous concerts or festivals hosted by applicant
- Project Concept
- Project Timelines
- Marketing Plan and ROI for SAMPRA
- Budget (supported by Quotations from service providers/vendors that add up to your total budget)
- Contact Details
Entries for this window open from 08h00 on 16 February 2026 to 17h00 on 16 March 2026.