While SAMPRA appreciates that you are a highly talented and an exceptionally creative individual, we also have an appreciation that in order for you to get ahead in this game called “entertainment” you need to pick up a few useful business tips. After all, it is your well curated craft that pays the bills but in order to make sure that you are paying the right bills you need to be well versed on the business side of the very craft, i.e. the business of music.



Everyone loves events. The glamour, the dazzle and the adrenalin rush for those in the business of planning them. Big events. Small events. It is the heart and soul of our industry. It is the place where the most learning happens and where superstars are unearthed.



We know you travel a whole lot for gigs. And sometimes you get a really cool gig but you can’t take it because you simply do not have the funds upfront to finance the trip.

What if we told you that the SAMPRA Development Fund can help carry some of the costs of your travel when you travel locally or internationally for gigs?

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The SAMPRA Development Fund (“The Fund”) is the Corporate Social Investment (CSI) arm of SAMPRA. Its mandate is to contribute meaningfully to the development and sustainability of SAMPRA members.

The Fund’s vision is to promote the value of South African recorded music with the aim of providing SAMPRA members with strategic opportunities to stimulate their growth, development, sustainability and social awareness.

The Fund’s intention is to do all the above while also contributing positively towards recording artists’ welfare and wellbeing.

Focus Areas

The Fund’s intends to support its members and the music industry in a number of areas. These include covering members’ expenses in full for the following:
  • Training &
  • Travel &
  • Music
  • Sponsorship
  • Funeral
  • Post Retirement


It is SAMPRA’s belief that the investment made by the SAMPRA Development Fund will directly contribute towards:
  • economic growth;
  • music tourism;
  • attracting and retaining talent and investment in the music and related industries; and
  • cultural development and artistic growth.

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