Live Events

Live shows give fans the opportunity to be part of the magic. To opportunity to be in the same room with creativity. In real time. The thrill of front row seats. The energy. The euphoria. The reverberation. It’s the loud screams of fans around the Golden Circle. The thunderous applause of fans. The vibe. But we know and understand that putting up live shows costs money. That this level of magic requires resources. As the SAMPRA Development Fund, we are so proud to partner with individuals and companies who are committed to bring the live music scene to life.

The SAMPRA Development Fund can help you with funds for the following:

  • venue hire;
  • sound equipment rental;
  • sound engineering;
  • artists’ fees;
  • project management; and
  • marketing and promotion.
Eligibility Criteria and Funding Rules


  • South African recording artists and live music promoters whose projects and events are aligned with SAMPRA’s vision and strategic objectives.
  • Only events hosted in South Africa will qualify for financial assistance.
  • The application should be accompanied by a detailed proposal, CK document (proof of company registration), certified copy of ID, and cost estimates/quotations that support the proposed budget. Applications with missing information or documents will not be considered.
  • Only live events taking place from 8 October 2022 to 31 December 2022 will be considered.
  • The proposal should have the following elements: 
    • About Us
    • Executive Summary
    • History of previous Live Events projects
    • Project Concept
    • Aims & Objectives
    • Project Timelines
    • Marketing Plan
    • Return on Investment for SAMPRA
    • Budget (supported by Cost Estimates/Quotations)
    • Contact Details
  • Entries for this window are open from 08h00 on 01 August 2022 to 17h00 on 31 August 2022.