Everyone loves events. The glamour, the dazzle and the adrenalin rush for those in the business of planning them. Big events. Small events. It is the heart and soul of our industry. It is the place where the most learning happens and where superstars are unearthed.

The SAMPRA Development Fund has undertaken to provide sponsorship opportunities for projects and events that are aligned with SAMPRA’s vision and strategic objectives so if you are hosting an event and you would like us to partner with you, by all means, apply to the Fund.

Your projects and events that are eligible for sponsorship are:

  • music awards;
  • music workshops; and
  • musicals.
Sponsorship Eligibility Criteria and Funding Rules


  • All South African recording artists, record companies, industry bodies, allied industries, academic institutions, government organisations, exhibitors, event and production companies whose projects and events are aligned with SAMPRA’s vision and strategic objectives.
  • All applicants must submit a detailed business plan, sponsorship proposal detailing clearly SAMPRA’s ROI, profiles of directors where applicable, and a portfolio of previous events hosted by the entity or individual.
  • Entries for this window are open from 08h00 on 18 October 2021 to 17h00 on 17 November 2021.