While SAMPRA appreciates that you are a highly talented and an exceptionally creative individual, we also have an appreciation that in order for you to get ahead in this game called “entertainment” you need to pick up a few useful business tips. After all, it is your well curated craft that pays the bills but in order to make sure that you are paying the right bills you need to be well versed on the business side of the very craft, i.e. the business of music.

The SAMPRA Development Fund’s study bursary will ensure that all successful applicants receive world class training from some of South Africa’s renowned business and music experts, and you could be getting a front row seat to one of these classes.If you’d like to pair fame and fortune with knowledge and skills, then the SAMPRA Development Fund’s bursary is one of the building blocks towards that empowerment quest.

Learn about:

• the basics of music copyright and neighbouring rights;
• contract negotiations;
• music publishing;
• sub-publishing agreements;
• recording deals;
• licensing deals;
• business management and financial management;
• marketing management (digital marketing, branding, public relations and promotions); and
• staging live performances.

We have collaborated with the Academy of Sound Engineering to design curricula that will empower you as recording artists and record company owners to gain wide ranging functional knowledge and expertise that will enable you to make sound business decisions.